翻訳と辞書
Words near each other
・ Social information processing (theory)
・ Social information seeking
・ Social infrastructure
・ Social inhibition
・ Social innovation
・ Social Innovation Camp
・ Social insertion
・ Social Institutions and Gender Index
・ Social insurance
・ Social Insurance Agency
・ Social Insurance Fund of the Russian Federation
・ Social Insurance Institute
・ Social Insurance Number
・ Social integration
・ Social intelligence
Social intelligence architect
・ Social interaction and first-person shooters
・ Social Interaction Anxiety Scale
・ Social Interaction Approach
・ Social interaction in MMORPGs
・ Social interactionist theory
・ Social Intercourse
・ Social Intercourse (Smashed Gladys album)
・ Social Intercourse (Stephen Pearcy album)
・ Social interface
・ Social interventionism
・ Social intuitionism
・ Social Investment Wholesale Bank
・ Social invisibility
・ Social IQ score of bacteria


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Social intelligence architect : ウィキペディア英語版
Social intelligence architect

A social intelligence architect is an individual who creates a synthesis of "intelligence" from the knowledge (once the "information" is initially mined) of a given market, segment, demographic, social network and psychographic from a company’s product or service antithesis, government's position or similar organizations "understanding" of an issue and develops a strategy of approach or engagement based on "intelligence" as opposed to just "information". Intelligence architecture is when "information" is gathered, compiled and packaged to find the knowledge; the knowledge is then analysed for "intelligence" from which a viable strategy or plan can be logically developed. In the advertising agencies of yesteryear, psychoanalysts and psychiatrists of various specialties were often employed to help decipher the “wants” and "needs" of consumer markets. In public policy researchers and analysts were employed to conduct public polling through focus groups and surveys (a practice still conducted, but somewhat limiting, similar to traditional marketing research methodologies.)
With respect to the fields of marketing, advertising and public relations, Social Intelligence can be defined as the study of how people process social information in order to understand and/or manage one's own and/or others' feelings and emotions and the ability to use this intelligence to guide one's own and/or others' thinking, feeling and actions in human relations and social situations. In public policy, the same approach is used but in terms of gaining an understanding of the publics perception of an issue with regards to domestic and foreign policy.
==The future of marketing==

This combined definition actually gives us a peek into the future of marketing and advertising because, from this description, we gain a new perspective on how important this aspect of social awareness is to the integrated success of businesses and society as a whole. This new definition also serves as a description of what could be seen as an eminently important role within society, as it relates to facilitating acceptance and awareness of ideas, products and services within the marketplace.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
ウィキペディアで「Social intelligence architect」の詳細全文を読む



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